Welcome to Bruges, our home for six generations. A city full of medieval facades, winding alleys and canals that seem to flow straight out of a painting. World heritage, without a doubt. But Bruges is much more than that. It also moves with the times and surprises and inspires us every day. Come along for a visit to our optics boutique and then discover Bruges with fresh eyes.

51.2093° N
3.2247° E
Vlamingstraat 19
8000 Bruges

Coming to Bruges?

Discover Hoet. Been to Hoet?

Then discover the city. We believe a beautiful pair of glasses deserves a beautiful story. And few cities lend themselves better to that than Bruges. Look beyond the picturesque façades and streets, and a whole world opens up before you: art, chocolate, fashion, and culinary hotspots. Bruges rewards those who take their time and stay curious.

Let yourself be seduced by the city, just as we see and experience it every day.

Visit Bruges

How to get here?

Easier than you think.

Bruges is one of the best accessible medieval cities in Europe. From Brussels, Paris, or London you get there smoothly for a day trip (though it's better to stay longer anyway). From the train station you can walk in twenty minutes to Vlamingstraat 19 where our boutique is located, right through the old town.

Brussels
BXL
Brussels
BRU
Bruges

The European heart beats in Brussels, where art nouveau and design have inspired each other for a century. That same sense of design lives on here in Bruges - just an hour away by train.

Train
1h
Car
1h
London
LON
London
BRU
Bruges

London dares, experiments and is ahead of the rest. You can recognize that forward-thinking spirit with us in Bruges: a historic city where we've been pushing boundaries in design for generations.

Train
1h
Paris
PAR
Paris
BRU
Bruges

Paris breathes fashion like no other city. That same sensitivity to style and design is also found here in Bruges, where fashion and craftsmanship meet effortlessly.

Direct IC
Train every 30 min

Where to eat?

sans cravate

Sans Cravate

Dive into Langestraat, past the picturesque bustle around Market Square, and you'll find yourself at one of Bruges' best-kept culinary secrets. The name - "without a tie" - is an immediate promise: here you eat at star level, but without the stiffness that often comes with it. In the bright, pastel-colored room, chef Henk Van Oudenhove leads the way with recognizable, pure cuisine in which one top product shines each time, often surprisingly cooked on the spit. Hostess Véronique welcomes you as if you were coming home, and the wine list reads like a voyage of discovery in itself. Come as you are - here Bruges tastes at its best.

Onslow

Onslow

Leave the tourist bustle and stroll toward the quiet St. Anna neighborhood, where you'll stumble upon Onslow on Jerusalem Street - a lively neighborhood favorite that locals prefer to keep to themselves. Behind the checkered tile floor and long counter, Lieven Vynck and Rebecca Vandekerckhove bring a casual cuisine following the sharing principle: playful, international dishes that change with the season and are made to share. One moment you'll be transported to Provence with a pissaladière, the next you'll surprise your tablemates with a fresh ceviche or the famous fried chicken. With a Bib Gourmand in its pocket and a terrace full of Mediterranean charm, this is the address for those who want to eat like a Bruges man. Be sure to make your reservations early - it's small and invariably full.

Blend

BLEND

Just outside the bustle around Market Square, tucked away in a Bruges side street, you'll discover BLEND: part wine bar, part wine store, and totally the kind of place where a glass quickly becomes an evening. Inside, you'll sit cosily by the window, outside a few tables beckon on the street - the same casual atmosphere is everywhere. The staff knows their bottles and are happy to help you through the menu, whether you're looking for a hit classic or a surprising discovery. Small, flavorful appetizers complete the picture. The stop for an aperitif before dinner - or, frankly, for an evening that doesn't have to go anywhere else. Like your glass? Just take the bottle from the store.

jonkman

De Jonkman

Drive a dozen minutes away from downtown Bruges, toward Sint-Kruis, and the bustle gives way to a green oasis around a former hunting pavilion of Male Castle. Here you will find De Jonkman, chef Filip Claeys' two-star restaurant - a house where great gastronomy goes hand in hand with a surprisingly relaxed atmosphere. Through the glass windows of the bright dining room you look out on a lush garden, while on your plate the North Sea plays the starring role. A passionate advocate of sustainable fishing, Claeys and his North Sea Chefs bring forgotten fish from oblivion - honest, local produce, prepared with craftsmanship. Make reservations for lunch or dinner Wednesday through Saturday, and be sure to leave room for the cheese trolley.

" The city that six generations of Hoet call home. "
Hoet Optics · Bruges · Est. 1884
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Technical drawing
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Bruges