Our eyewear collection brings together a carefully curated selection of designer frames. From the minimalist perfection of Lindberg to the bold creativity of Theo, Lapima, Thierry Lasry and the natural beauty of buffalo horn in the Wollenweber and Hoffmann collections, each frame carries its own distinctive signature. Together, we look for what suits you best. A shape, a personality, a style.

Exclusive designer brands
Personal advice
Perfect fit

02 Our eyewear

Stance
Theo

Stance

€525
Colors
Available in various colors
Materials
Titanium + Acetaat
Effect
Theo

Effect

€525
Colors
Available in various colors
Materials
Titanium + Acetaat
Curve
Theo

Curve

€525
Colors
Available in various colors
Materials
Titanium + Acetaat
Balance
Theo

Balance

€525
Colors
Available in various colors
Materials
Titanium + Acetaat
Kick Out
Theo

Kick Out

€300
Colors
Available in various colors
Materials
Acetate
Floater Ride
Theo

Floater Ride

€300
Colors
Available in various colors
Materials
Acetate
Duck Dive
Theo

Duck Dive

€300
Colors
Available in various colors
Materials
Acetate
Drop Knee
Theo

Drop Knee

€300
Colors
Available in various colors
Materials
Acetate
Bottom Turn
Theo

Bottom Turn

€300
Colors
Available in various colors
Materials
Acetate
Seal
Theo

Seal

€540
Colors
Available in various colors
Materials
Titanium
Hook
Theo

Hook

€540
Colors
Available in various colors
Materials
Titanium
Grip
Theo

Grip

€540
Colors
Available in various colors
Materials
Titanium

Theo loves you

Theo is undoubtedly one of Belgium’s most iconic eyewear brands. In the late 1980s, Patrick Hoet, Lieselotte’s father, joined forces with Wim Somers to create eyewear unlike anything available at other opticians. The result was Theo, launched in 1989: a brand defined by character, boldness and a uniquely original approach to design. Fittingly, Theo is also an anagram of Hoet, the family that has been shaping the Belgian eyewear industry for generations.

To this day, every new Theo design stands out through its distinctive shapes and daring colour combinations. The frames have as much personality as the people who wear them. Sometimes playful, sometimes artistic. Occasionally minimalist, often extravagant. Theo loves them all.

More than 35 years later, Patrick Hoet remains the creative force behind the brand that has conquered the world from Bruges and is now available in over 50 countries. At Hoet Optiek, we are proud to give this family collection a prominent place in our eyewear boutique.

Discover the full collection in our boutique in Bruges.

Theo
Brillen hero

Drop by

or make an appointment

In the world of Hoet, everyone is unique. And you can feel it. In our boutique in Bruges, we take the time to observe, listen, and refine. With an eye for detail and a sense of style, we create the look that suits you. Feel free to visit us or book a private consultation

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